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HSA Bank Becomes First Custodian To Launch Spanish Language Website For Individuals And Companies
In a bow to the growing importance of Hispanic business professionals, HSA Bank has launched a Spanish language website for individuals and firms.
Recognizing the appeal of Health Savings Accounts (HSAs) to Hispanic audiences and as a top provider of these "Medical Ira" custodial accounts, the bank is leading the rush towards multi-ethic marketing long urged by Information Strategies, Inc., parent of this newsletter.
HSA Bank, a division of Webster Bank, N.A., a subsidiary of Webster Financial Corporation has made the site available at www.hsabank.com/spanish/default.aspx.
The new website will allow access to all of the information and tools found on www.hsabank.com, specifically the capabilities of prospective accountholders to download forms, view PowerPoint presentations and utilize decision-making calculations in Spanish.
"With our new website HSA Bank is now able to offer information, products and services to interested parties of the fastest-growing segment of our country," stated Kirk Hoewisch, president of HSA Bank.
"Consumer-driven healthcare is an increasingly popular solution for all Americans and businesses searching to find alternative ways to manage today's healthcare costs. We believe our new website will be a useful instrument in a greater number of markets for us."
HSA Bank also offers a dedicated Spanish-language support line with representatives available from Monday through Friday, 7:00 a.m. to 9:00 p.m., Central Standard Time.
HSA Bank serves customers in every state in the nation and is one of the first financial institutions nationwide to offer health savings accounts.
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